Helen Bui is the Executive Director of Circulation Planning for Dow Jones & Company. She is responsible for circulation planning for Dow Jones’s consumer products across all print, digital and mobile platforms: The Wall Street Journal, Barron’s, MarketWatch and SmartMoney brands.
She currently leads three teams focused on supporting revenue and circulation growth: circulation planning, circulation auditing, and strategy and analytics.
Prior to moving over to Circulation Planning, Helen was the Senior Director of Sales Operations in the Sales Strategy and Operations Group for The Global Wall Street Journal Advertising Sales Group (Print, Digital, Mobile). She provides general management and strategic support of 400-person integrated sales and marketing team. At The Wall Street Journal, Helen is responsible for strategic global territory management, global sales targets, driving ad sales IT application systems projects and strategies, driving International ad sales strategies, integration and regular visibility of strategic products, and identifying ways for the ad sales organization to continually improve operational efficiencies through ad sales business management and organizational strategies.
