Guy is Senior Vice President of Innovation at Upstream. Guy oversees the incubation and implementation of the innovative mobile marketing campaigns that the company develops for its mobile operator and brand clients. Guy’s creativity has enabled him to follow a diverse career path, which has seen him write and star in his own TV comedy series and host his own radio show. He has also held significant roles in the telecommunications industry, including marketing manager for Wanadoo (France Telecom) in Paris, which eventually became Orange. Guy holds a Masters in Social Psychology from the Sorbonne in Paris.