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Guy Hoffman is co-founder and Chief Designer of Tovbot, which develops social and expressive personal robots. He is a world leading expert in human-robot interaction and collaboration, as well as an award-winning designer of robotic companions and expressive motion control.

Hoffman also serves as Assistant Professor at IDC Herzliya in Israel, and is co-director of the school's Media Innovation Lab. Prior, Hoffman was a research fellow at MIT and Georgia Tech, and a long-time technology columnist for Haaretz.

His robot AUR won the IEEE International Robot Design Competition; he was animation and software lead on the World Expo Digital Water Pavilion, one of TIME magazine's "Best Inventions of the Year"; he was selected as one of five "scientists under 40 to watch" by TheMarker magazine; his graphic design was commissioned by the the New York Times Week in Review; and his research and design work has been awarded numerous awards, as well as covered in the international press, including CNN, The New York Times, Süddeutsche Zeitung, Science, BBC, Haaretz, the New Scientist, and Comedy Central.

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