Gus is a entrepreneur and software executive. Gus founded Sierra360 a SaaS platform for secure real-time mobile + social customer engagement solutions that bridge the gap between cloud contact centers, mobile cloud, consumers, brands and enterprises. Before Sierra360, Gus founded and serves as Executive Chairman of Trueforce a rapidly growing full service cloud computing, mobile and software services company headquartered in San Francisco with offices in Latin America. Before Trueforce Gus was Vice President/GM of the Americas for RII, a full lifecycle data intelligence, loyalty and triggered based real-time marketing platform for wireless operators. Prior to RII, Gus founded Five9 a venture backed cloud contact center software platform, holding various roles and responsibilities including COO, VP and a Board Member. Gus started his career in the finance industry having served as Sr. Director and Vice President for OffRoad Capital a technology focused investment bank and TD Waterhouse (a subsidiary of TD Bank Group).