| Website | gregstuart.com |
| Birthplace | Seattle |
| Birthdate | 7/11/59 |
Greg Stuart is a recognized thought leader in digital media and advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006.
He is the former CEO & President of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He led the industry from $6 to $17 billion annually while growing the IAB’s revenues +500% in just 4 years. The IAB serves AOL, CNET, Google, Disney, Yahoo & others.
His recent book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” Ad Age identified it as “One of 10 books you should have read,”
Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com pushing them to number 1 in category 6 months post launch. Also was VP of BD at Flycast Networks, when it IPO’d and then sold to CMGI. He’s been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony’s Online The Station and built the first Interactive division at the world’s leading direct marketing agency, Wunderman (a subsidiary of Young & Rubicam).
He was on the Board of Rapt, Inc. in SF, sold to Microsoft; and Board of Allyes in China, sold to Focus Media. He volunteers his time to SEMPO, IAB Mexico, Mobile Marketing Association and anyone else that asks.
Since Greg applauds entrepreneurs, serving on numerous Advisory Boards of venture-backed companies.
He is also member of the National Speakers Association and speaks around the world on the Internet and failings of Advertising.
Greg has a BA in Economics from the University of Washington and recently completed Wharton’s Advanced Management Program. He lives very happily in Bridgehampton, NY with his wife Pamela, twin daughters, and son.
