Person Overview

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Primary:
President and CEO at Mobile Marketing Association
Past:
Board of Directors at Rapt, Director at Allyes, See All (32)
Education:
Wharton School of the University of Pennsylvania, University of Washington
Born:
July 11, 1959
Location:
New York

Detailed Description

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Greg Stuart is a recognized thought leader in digital media and advertising and was selected by Ad Age as one of 10 Who Made Their Mark in 2006.

He is the current Global CEO of the Mobile Marketing Association, 750 member worldwide Trade Group developing the Mobile Marketing Industry. MMA has offices are in Shanghai, Tokyo, Singapore, Sao Paulo, South Africa, Istanbul, London and the U.S. (New York, Seattle, San Francisco).

Prior to MMA, Greg was an active angel investor and advisor to CEO's of Digital Media companies and in less than 4 years, had four of his investment transact for a total of $900 million, with still more to go. Return on total equity invested to date has been 635%.

He is also the former CEO & President of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He led the industry from $6 to $17 billion annually while growing the IAB’s revenues +500% in just 4 years. The IAB serves AOL, CNET, Google, Disney, Yahoo & others.

His book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” was identified by Ad Age as the first of 10 books you should have read in 2007.

Greg has more than two decades of experience in Internet start-ups, digital media and traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com pushing them to number 1 in category six months post launch. Also was VP of BD at Flycast Networks, when it IPO'd and then sold to CMGI. He's been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony's Online The Station and built the first Interactive division at the world’s leading direct marketing agency, Wunderman (a subsidiary of Young & Rubicam).

He was on the Board of Rapt, Inc. in SF, sold to Microsoft; and Board of Allyes in China, sold to Focus Media. He currently sits on the board of Zimbio.com in SF.

Since Greg applauds entrepreneurs, serving on numerous Advisory Boards of venture-backed companies.

He is also member of the National Speakers Association and speaks around the world on the Internet and failings of Advertising.
Greg has a BA in Economics from the University of Washington and recently completed Wharton’s Advanced Management Program. He lives very happily in Bridgehampton, NY with his wife Pamela, twin daughters, and son.

Experience (18)

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Advisory Roles (24)

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Education (2)

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