Greg has over 20 years of marketing strategy and advertising experience with a concentration in the wireless telecommunications industry. Greg came toiControl from Helio where he was the vice president of marketing strategy responsible for overall brand management and all member acquisition and retention marketing initiatives. Prior to joining Helio, Greg served as the vice president of marketing for Disney Mobile, another recently-launched MVNO, and was the director of national marketing at Cingular Wireless where he initially led all segment marketing (youth, Hispanic and African American) and later directed mass consumer marketing strategy development and implementation.
Before his arrival in the consumer wireless business, Greg spent over eight years in the advertising agency industry at The Richards Group, DDB Needham, and GSD&M supporting various retail, service and wireless clients.
Source :iControl.com
