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University of California, Berkeley, BA 2001
Political Science
UCLA School of Law, JD 2005

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Co-Founder & President
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Greg Goodfried

Greg Goodfried is the President and Co-Founder of EQAL, a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. EQAL’s network of more than 25 celebrity and branded media properties reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. Together with Miles Beckett, Goodfried is credited as creator of the original online appointment serial programming with lonelygirl15 and its International spin-off, Kate Modern, a partnership with Bebo, also a first. He is currently married to Amanda Goodfried, and together they have one child, Jack Goodfried.

Goodfried holds a B.A. in Political Science from the University of California at Berkley and a J.D. from the University of California at Los Angeles.

Prior to starting EQAL, Goodfried was a first year associate at Mitchell Silberberg & Knupp, LLP, where he worked as an entertainment attorney.

EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Michelle Phan, KRAFT’s Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the “firsts” in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe. In April, EQAL will premiere “u look haute”, one of the YouTube original programming channels.

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