Greg serves SolutionSet’s clients in strategic planning, creative development, and account management functions. He specializes in multichannel marketing campaigns, driving the coordination of direct mail, retail store traffic, and online shopping.
Over the past 20 years, Greg has managed database marketing and creative design to build profitable direct response programs. Prior to joining SolutionSet in 2003, he was vice president of data acquisition at American List Counsel. Greg also held senior marketing management positions with Harry & David, Jackson & Perkins, West Marine Products, and Musician’s Friend - four of America’s premier specialty direct marketers. He has served on the board of the Catalog & eCommerce Club of Northern California.