Graeme joined DoApp Inc. in January 2008, after serving as an advisor since June 2007. He has been a marketing and branding consultant to IT, software, and Internet technology startups and emerging firms, helping scores of them launch over two decades as the founder of GT&A Strategic Marketing Inc. His clients have created more than $2 billion in shareholder value based on successful IPOs and acquisitions. Clients have included Secure Computing and Net Perceptions, and he has also served in interim executive marketing and content development roles for such clients as BestBuy.com and Agiliti Inc. (acquired).
Since 2001, he has also been a published technology writer and analyst. Beginning in 2005, he became a widely followed technology blogger, and continued to advise several Internet and software startups in marketing, business development, PR, and new media.