Primary Role
Founder and General Partner at Emergence Capital Partners
Princeton University

Person Details


Gordon Ritter is a Founder and General Partner of Emergence. Prior to founding Emergence, he spent over 15 years founding and building companies which pioneered new markets including embedded web-based interfaces, server appliances, "On Demand" services for the SMB market and web-native application development.

He led Emergence Capital's first investment, in the cloud leader Gordon was named to the Forbes' Midas List of the top venture capital investors in 2007 and 2012. He currently sits on the boards of Lithium, Veeva, Insightly, PivotLink, Zuberance, Genius and Top Hat.

Prior to founding Emergence, Gordon was co-Founder and CEO of Software As Service, a web services platform company he created with Marc Benioff, the Chairman and CEO of Software As Service is the origin of's platform. Prior to founding Software As Service, he was Vice President of the $3 billion IBM Global Small Business division, created as a result of IBM's acquisition of his company, Whistle Communications in 1999. He was responsible for IBM's launch partnership with Prior to IBM, Gordon was co-Founder and President of Whistle, a pioneering Internet appliance and services platform for small and medium-sized businesses.

Before Whistle, Gordon was co-Founder and President of Tribe Communications, a networking infrastructure company. Tribe pioneered WebManage, acclaimed as the first HTML-based network management software. Tribe was acquired by Zoom Telephonics (ZOOM) in 1996. Prior to Tribe, Gordon was a VP of Capital Markets at CSFB in New York, where he headed the Collateralized Mortgage Obligation (CMO) group.

Gordon is married and has four young children, including a set of twins, and lives in San Francisco. He is currently a Trustee of Marin Country Day School. He has a B.A. in Economics from Princeton University where he rowed on the heavyweight crew. He also enjoys running, cycling, cross-country skiing and mountaineering.

Experience (6)


Advisory Roles (3)


Education (1)