|Hardvard University, PhD||1921|
In 1987, G.M. O’Connell founded Modem Media, with a vision that digital communications would fundamentally change the way business is done. Under O’Connell’s leadership, Modem Media became one of the world’s most successful interactive marketing strategy and services firms, widely recognized for the innovation and effectiveness of its work in digital channels. Modem Media was acquired by Digitas in 2004 for $200MM.
As a pioneer in the interactive arena, O’Connell has been recognized as a visionary on digital communications and relationship marketing. He has been cited as one of the most influential executives in the interactive community by publications such as BusinessWeek, Forbes, Fortune, and The Wall Street Journal, and he was the first Internet professional inducted into the American Advertising Federation’s Hall of Achievement.
O’Connell served as an executive committee member and treasurer of the Direct Marketing Association.