Geoffrey has worked for startups and major enterprises alike, but has always had a passion for large scale web and content management platforms. Originally nsyght started off as a means to solve a problem with search relevancy back in 2007, nsyght essentially worked by marrying user bookmarks with general web search. However, as the social scene evolved, Geoffrey realized the scope problem was much bigger, and well beyond bookmarks alone. Also, as he got more involved with various social services, he found he never had the time to keep up with his friends across all the social services he used. Thus, nsyght was reborn.