In her role as CIO Genevieve oversees the strategy, architecture and implementation of all Pearson’s worldwide IT operations.
This includes the networks, systems and applications for processes from content creation through to ecommerce and every aspect of the digital value chain from rights and royalties to data and analysis.
She leads teams responsible for Pearson’s core software and enterprise systems, consumer-facing product technologies, hardware and networks, as well as those that identify, share and commercialize relevant new technologies and develop technology talent.
Genevieve joined Pearson in 2002 as Penguin's UK Sales Director. After taking on Group Sales in 2006 she then joined the Penguin Group Board in the role of Global Digital Director in 2007.
In 2009 she became the Director of Digital Strategy for Pearson globally and in 2010 added the Pearson Technology Division to her responsibilities.
CIO & Director of Digital Strategy
|Apr 19, 2010||Gigaom - Pearson’s Secret Startups: ‘We Can’t Be Right First Time’|
|Apr 16, 2010||TechCrunch - Pearson confirms plans to engage with, and maybe acquire, startups|
|Jul 6, 2009||Gigaom - Penguin Axes 100 Staff To Meet Digital Challenge|
|Jul 3, 2009||Gigaom - Industry Moves: Pearson Ups Penguin’s Shore To Head Digital|
|Feb 10, 2009||Tech Radar - Penguin: eBooks encourage faster reading|
|Mar 11, 2008||Tech Radar - Penguin audiobooks: dropping DRM boosts sales|
|Feb 25, 2008||Tech2 - Penguin, Mobifusion Bring Books to Mobiles - Tech2|