Ged Carroll is director - digital strategies at Ruder Finn working the agencies clients in the technology, pharmaceutical and consumer brands. He also works as part of the training team for e-Consultancy, specialising in online marketing and social media.

Ged has 14 years consumer, media and technology marketing communications experience. He has advised and developed successful brand marketing campaigns for both blue-chip and new-chip organisations. His client experience includes Motorola, Palm and Sony.

Prior to joining Ruder Finn, he helped set up the digital practice at Waggener Edstrom Worldwide and worked in-house at Yahoo! Europe.

In his role as European PR Manager for Yahoo!, he created and directed pan European consumer PR, buzz marketing and influencer programmes for Yahoo!’s web 2.0 businesses including Yahoo! Search, flickr, del.icio.us, upcoming.org and Yahoo!360. His Yahoo! ‘Finds of the Year’ campaign was shortlisted for a PR Week Award.

Previously he held positions at The Weber Group Europe, Edelman, Pirate Communications and as an independent consultant on a range of consumer media and technology clients including Aljazeera, Planet Out Partners, InLondon Magazine, Verizon, Ericsson and AOL.

Ged is a member of the CIPR (Chartered Institute of Public Relations), and was nominated for PR Week’s ‘Ones to Watch in 2001’. His personal blog is at renaissancechambara.jp. He speaks regularly at conferences about social media and youth marketing.