Gabe Zichermann is the CEO of beamME, an iPhone software company. He is the author of Game-based Marketing (Wiley) and Funware in Action (Manning).
Born in 1974, Gabe Zichermann is an entrepreneur, author and public speaker who coined the term â€œFunwareâ€ to describe the use of game mechanics in non-game contexts. As co-author of the books â€œGame-Based Marketingâ€ (Wiley, 2010) and â€œFunware in Actionâ€ (Manning, 2010), Zichermann makes a compelling case for the use of games and game mechanics in everyday life, the web and business.
Gabe is the CEO of professional mobile social networking startup beamME where heâ€™s working hard to bring fun to every aspect of interpersonal business. A native of Canada and resident of NYC, Gabe frequently muses about games.