Primary Job Title Chief Marketing Officer Primary Organization BlackRock
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Investor Type Individual/Angel Investor Stage Seed Number of Exits
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Frank Cooper joined Buzzfeed as Chief Marketing and Chief Creative Officer in June 2015. Cooper is a veteran consumer marketing executive, who had previously served as former CMO of Global Consumer Engagement for PepsiCo, Inc.
During his time at PepsiCo, Cooper was heavily involved in Pepsi’s music and entertainment deals. He joined the company
in 2003 after stints at AOL, Motown Records, Def Jam Recordings and Urban Box Office Networks, an internet venture focused on urban lifestyle that he co-founded. In 2013 he was involved in making brand Pepsi one of the launch advertisers for Apple’s iTunes Radio. In 2011 he was involved with Pepsi’s season-long sponsorship of Fox’s “X-Factor” as it debuted that year in the U.S.
Cooper is a key member of the executive leadership team at BuzzFeed, overseeing BuzzFeed’s creative services team, market research, business-to-business and consumer marketing. He also works with CMOs, agency and advertising executives to build global strategic brand partnerships.