Frank Cooper joined Buzzfeed as Chief Marketing and Chief Creative Officer in June 2015. Cooper is a veteran consumer marketing executive, who had previously served as former CMO of Global Consumer Engagement for PepsiCo, Inc.
During his time at PepsiCo, Cooper was heavily involved in Pepsi’s music and entertainment deals. He joined the company in 2003 after stints at AOL, Motown Records, Def Jam Recordings and Urban Box Office Networks, an internet venture focused on urban lifestyle that he co-founded. In 2013 he was involved in making brand Pepsi one of the launch advertisers for Apple’s iTunes Radio. In 2011 he was involved with Pepsi’s season-long sponsorship of Fox’s “X-Factor” as it debuted that year in the U.S.
Cooper is a key member of the executive leadership team at BuzzFeed, overseeing BuzzFeed’s creative services team, market research, business-to-business and consumer marketing. He also works with CMOs, agency and advertising executives to build global strategic brand partnerships.
Board & Advisor Roles (2)Update
|Jul 22, 2016||AdWeek - BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities|
|May 18, 2016||The New Yorker - How Recipe Videos Colonized Your Facebook Feed|
|Apr 1, 2016||Ad Age - Last Chance for Tickets: Ad Age Digital Conference Is April 5-6|
|Mar 12, 2016||AdWeek - BuzzFeed Launches New Ad Format to Further Monetize Its Big Social Reach|
|Mar 9, 2016||AdWeek - Heading to Austin? Here Are 10 Must-See Marketing and Media Sessions at SXSW|
|Feb 25, 2016||AdWeek - OMG! BuzzFeed Names Its First Executive Creative Producer|
|Jan 19, 2016||Fortune - BuzzFeed's Foodie Channels Are Blowing Up on Facebook|
|Jun 27, 2015||PRNewswire UK All - Pepsi®, Usher And UrtheCast Partner To Create An Epic Film Adventure|