|Siena College, B.A.||1992|
|Marketing, Political Science|
Frank Chiera is an innovative and creative marketing thought leader specializing in the creation of strategic online and offline business-building programs for premier consumer and high-tech brands.
In his current role, Chiera leads franchise and specialty retail social media integration for Kel & Partners, a leading Web 2.0 marketing & public relations agency for consumer & emerging technology brands.
Chiera has successfully developed marketing programs for and with major consumer brand powerhouses like: Yankee Candle Company, Ace Hardware, Disney Pixar, Carpet One Floor & Home (part of the $9 billion CCA Global Partners network of specialty retail stores) and Zappos.com.
Chiera is a savvy, results-oriented professional with 15+ years of agency and client-side expertise creating and implementing customer-centric integrated marketing programs for worldwide organizations.
He possesses a unique combination of right-brained creativity and left-brained analytic thinking; passionate about generating incremental revenue and profits; astute problem-solving abilities; and a talent for directing teams and enabling change.
Chiera’s specialties include: â€¢ Marketing Strategy/Plan Development and Execution â€¢ Online/Digital Programs â€¢ Web 2.0/Social Media â€¢ CRM/Direct Mail/Email/Catalog/ Loyalty Program Creation â€¢ Branding/Creative Development â€¢ Database Builds and Integration â€¢ Customer Contact Strategies, Circulation Plans and Segmentation â€¢ Data Analysis/Customer Research â€¢ P&L and Budget Management