Professional with experience in the areas of Marketing, P&L Management, Business Strategic, Development of Products, Commercial and Sales Planning with experience within the segment of products and services of National and Multinational companies. Development and evaluation of new businesses, from the concept/analysis of the business plan to its implementation.
International Entrepreneurial experience(Co-founder), started from the digital content company(MCN), passing to eco friendly products(Bazaar Brazil) - Redwood City(San Francisco Bay Area) USA and food&beverage(Yogofrutti) Brazil.
Participated as Senior Executive Manager/Director in projects,startup and ongoing companies, in the segments of: Telecommunications(Mobile and Fixed), Health Plan, Internet Provider, Food&Beverage, IT, Change Management Consultancy and Pharmaceutical Industry.
Master of Science(MSc.) degree in Business Administration and Bachelor Degree in Computer Science.
Author of the Book entitled Diffusion of Innovations, Strategy and Innovations: The D.E.I Framework to Executive, Guideline Considering Innovations Products and Strategies in order to support business issues. (Livraria Cultura / Cultura Bookstore).