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McGill University, BA
Cultural Studies and Political Science


Co-Founder & CEO
Board Advisor

Web Presences


Francisco Diaz-Mitoma

Francisco is the CEO & cofounder of VIRURL. VIRURL is a self-serve paid discovery platform powered by influencers and publishers.

VIRURL has over 115,000 publishers and influencers distributing sponsored content. VIRURL’s network is composed of both small and large content creators including Sports Illustrated, VICE and Funny or Die.

Prior to VIRURL, Francisco founded TITAN (now PLAYSINO) in his McGill dorm room. PLAYSINO is funded and actively supported by some of the most accomplished names in gaming, online and media industries, including Eric Schmidt (Google), Michael Robertson (, Carlos Bhola (Vonage), Kamran Pourzanjani (PriceGrabber), William Quigley and Jim Armstrong (Clearstone Venture Partners).

PLAYSINO is a social game publisher building the next generation of highly engaging social games on Facebook, mobile and other social platforms. PLAYSINO has a strong track record of identifying emerging opportunities and investing in them early, most recently evidenced by its acquisition of Xfire, Inc. from Viacom, followed by a spin out.

VIRURL, PLAYSINO and XFIRE are based in Santa Monica.

Recent Milestones



    Forbes 30 under 30: Media ( [edit]
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Last Edited 7/26/13

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