Francesco D’Orazio is the founder of Myrl.com a social networking platform for the Metaverse and ConnectingWorlds.net, a blog about online worlds and their growing interaction with mirror worlds, lifelogging and augmented reality. As a digital strategy consultant he manages projects about WOM and Buzz marketing, social media analysis and immersive experiences design. He holds a Ph.D. in Media Studies and Sociology. His research has been mainly focusing on immersive communication from a social, historical and semiotic perspective. He writes and lectures on immersive communication, online social networking, media-art, virtual worlds and buzz marketing. He is currently lecturer at the IULM University in Milan and he is Senior Fellow at The McLuhan Centre for Culture and Technology, University of Toronto.
