Florian is an international marketing strategist in the digital content, transactions, and payment space. He was the Vice President Marketing at Envizio Inc., based in San Francisco, CA - developing solutions for mobile retail payments and targeted offers. He was VP Marketing at PaymentOne Corporation and Cimbal Inc. Prior to joining Cimbal, he served as VP of Marketing at Visuvi and and before that as head of Marketing and GenieTown, head of Marketing Communications at YouSendit, and Director of Marketing at A9.com, an Amazon.com company. Earlier, he was Director of Business Development at Red Herring Magazine where he drove the re-launch of the Web site and the print magazine.
Florian was co-founder and CEO of AlcheMe and has been instrumental in developing groundbreaking media solutions and communication strategies for Fortune 500 companies. Florian co-invented Voyager’s Expanded Books and worked as a strategic consultant in new media for the Austrian Government and the European Community. He was a member of the Graduate Faculty of Art Center College of Design, frequently keynotes at events and is published in the field of digital media and electronic publishing. Florian studied Computer Science and Linguistics at the University of Vienna and worked as researcher in computer linguistics and film theory.