Fernando leads the Global products & services development and innovation strategies with teams dedicated to B2C, B2O and B2B supported by the Global Contents and licensing team, and leads and manages the B! Technology & Delivery capabilities with a team of 450 professionals around the world. Previously President Americas and Iberia, Fernando González-Mesones joined Buongiorno in 2000 after more than eight years in Procter & Gamble. Fernando holds a Finance, Marketing & Economics Degree from Madrid University and Business case program degree at Harvard Business School. He is also a Professor for the e-commerce courses at the “Instituto de Empresa”.
