Fabien Reille is Vice President of Digital Research at J.D. Power and Associates. He is responsible for extending and integrating the companyâ€™s capabilities in emerging market research media. His responsibilities include developing and executing global strategy for integrating digital researchâ€”including media & marketing, clickstream, social media, text analytics, online communities, panel and business intelligence solutionsâ€”into the companyâ€™s products and services. These efforts entail developing new data collection methodologies, enhancing reporting and publishing tools, creating new research channels as well as integrating those solutions into J.D. Powerâ€™s client deliverables, sales, marketing and technology platforms.
Prior to joining J.D. Power and Associates in 2011, Mr. Reille worked for ReachLocal, a leading provider of local online marketing solutions for small- and medium-sized businesses. In his role as vice president of products, he led release planning, road map strategies and priorities. During his tenure, he scaled product development efforts across four international platforms, and tripled the size of the product team.
Prior to ReachLocal, Mr. Reille held various business development and product management positions of increasing responsibility at ValueClick, where he focused primarily on ValueClick Media (ad network); PriceRunner (shopping comparison engine); Search123 (search engine); Commission Junction (affiliate marketing); and Mediaplex (ad server). He also built and managed ValueClick Video, the companyâ€™s premium video ad network, turning it into a successful venture.
Additionally, Mr. Reille co-founded PurePhoto, a social commerce network that fuses art education, social networking and print services into a single site. He also co-founded Opendisc, a market research company servicing the music industry. Both companies remain in operation.
Mr. Reille began his career as a strategy and management consultant in the media and entertainment practice, most recently at Deloitte & Touche and earlier at Arthur Andersen, both in Europe and the United States.
Mr. Reille holds a masterâ€™s degree in business administration from the Hautes Ã‰tudes Commerciales (HEC) in France; a postgraduate degree in molecular pharmacology from the Ã‰cole Normale SupÃ©rieure (ENS); and a bachelorâ€™s and masterâ€™s degree in biochemistry from Pierre-et-Marie-Curie University in France.