Ethan is General Manager, North America, at Upstream, based in Silicon Valley. Ethan is responsible for developing new business opportunities in digital marketing channels across multiple vertical markets. Prior to joining Upstream, Ethan was the CEO and founder of Zvents, a local search engine, until its acquisition by Ebay. He sits on the board of Hypertable Inc., a “big data” open source technology platform company, and served as a board director for Crowd Factory, a leader in social marketing, until its acquisition by Marketo. Ethan previously was COO of eBusinessMedia, the digital arm of London-based United Business Media; a partner at NetService Ventures; a principal strategy consultant at the Regis McKenna Group; and a systems engineer at EDS. His doctoral studies as an NSF fellow were at U.C. Berkeley, and he holds a BA from The Ohio State University.