Cofounder and CEO of Biographicon Ethan Herdrick previously founded two other web startups, 3mx.com (in 1998) and reatlas.com (in 2004-2005). Ethan was working in San Francisco during the tail-end of the first internet boom at medical web startup Medem.com. He hails from eastern Washington state and got a degree in Economics from Washington State University in 1995.
