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General Information
BirthplaceGuatemala City, Guatemala


Southern Methodist University, BBA 2006
Marketing, Advertising

Current Companies

Director of Strategy

Former Companies

Account Director
Social Media Marketing Manager
Sr Technology Consultant

Web Presences


Photo Credit

Diego Contreras / Diego Contreras

Esteban Contreras

Esteban Contreras is founder of Social Nerdia, a consultancy focused on the convergence of technology, marketing and social media.

Esteban serves as Director of Strategy for Sprinklr, a leader enterprise SRP (Social Relationship Platform) / SMMS (Social Media Management System) platform. Sprinklr was architected from the group up as an enterprise solution for big brands. Clients include Samsung, Dell, Virgin America, North Face, Castrol, PayPal and Cisco. Esteban leads Sprinklr strategy services and the creation of strategic new product initiatives such as Sprinklr’s social media command center and data visualization solution.

Esteban advises early stage tech startups (ecommerce, mobile, social networking, videogame industries).

Esteban is the author of “Social State: Thoughts, Stats and Strories about the State of Social Media.”

Esteban has world-class experience in marketing strategy, and a deep knowledge of the social technology landscape. Rated one of PR News’ 15-to-Watch in 2011, Esteban is the former Social Media Marketing Manager for Samsung USA, where he led strategy, execution, management and measurement of the brand’s US social media presence, conference activations (i.e. SXSW Interactive, CES), and integration of social tech & game mechanics on marketing campaigns and He’s been a featured speaker / panelist at conferences like SXSWi, CES, CSM Summit, BlogWorld, The Gamification Summit, Internet Week, DCM East & M2C.

Prior to Samsung, Esteban was a Sr. Technology Consultant for the consulting division of Israeli software company Amdocs, Inc.

Born in Guatemala City, Guatemala, Esteban has lived in Dallas TX, Jersey City NJ and Vancouver BC. You can learn more at and connect with him on Twitter

Recent Milestones



SOCIAL STATE: Choose Your Role Wisely

Added: 4/7/14


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Last Edited 4/6/14

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