Erin Nelson serves as chief marketing officer (CMO) for Dell. In this role, she is responsible for customer relationship management, communications, dell.com, brand strategy, core research and analytics, and overall marketing agency management.
Immediately before becoming CMO in January 2009, Ms. Nelson spent three years in Europe, most recently as vice president of marketing for Dellâ€™s business in Europe, the Middle East and Africa. Since joining Dell in 1999, she has held progressive leadership positions in U.S. consumer marketing, U.S. public sales, EMEA home and small-business marketing, as well as eBusiness.
Prior to joining Dell, Ms. Nelson held positions in brand management at Procter & Gamble, corporate strategy at PepsiCo, and as a management consultant with A.T. Kearney.
Ms. Nelson earned a bachelor’s degree in business administration, with a concentration in international business and marketing, from the University of Texas at Austin.