Erin loves bringing humanity, creativity, strategy and analytics together to build businesses and brands. She's a dynamic leader with 20+ years of experience in social/ e-commerce technology, sales, marketing, P&L delivery and global business leadership. She’s served as a Section 16 officer/ CMO in three very different capacities: Fortune 50 company, high-growth startup pre- and post-IPO and now at a multi-billion dollar global solar energy company.
Erin has a deep belief in the power of purpose to build durable businesses. Her love of purpose-driven brands led her to join SunPower, one of the world’s leading renewable energy solutions companies, as their EVP and Chief Marketing Officer in the fall of 2013.
Previously, she held the position of CMO at Bazaarvoice, the leading platform for social engagement for some of the world’s most recognizable brands, where she led marketing efforts worldwide, and was one of the core executives who brought the company public in 2012.
Before joining BV in November 2010, Erin served as SVP and Chief Marketing Officer for Dell, where she led the Dell.com business (~$13B P&L), was responsible for the company’s global brand, communications, media, agency and corporate social responsibility strategies, and led talent strategy for Dell's 4K marketers across the globe.
Prior to being appointed as CMO in 2009, Erin spent three years in Europe as GM of the EMEA Dell.com business ($3B
revenue), then as the Vice President of Marketing for Europe, Middle East and Africa. Before EMEA, she led a sales organization in the Public sector ($1.4B in revenues) and led the Consumer marketing growth strategy, which drove the business from #4 to #1 market share in two years.
Erin has deep roots in operational and strategic leadership; she began her career in brand management at Procter & Gamble, consulted to some of the world's biggest brands while at A.T. Kearney, and drove corporate strategy at PepsiCo.
Erin serves on the board of directors for DishOpinion, Waller Creek Conservancy and the University of Texas McCombs Business School; she's a past board member of the Association of National Advertisers and the Ad Council. In 2010, Erin was one of seven individuals inducted into the American Advertising Federation's Lifetime Hall of Achievement recognizing outstanding advertising/marketing professionals aged 40 and under.
Erin earned her bachelor’s degree in International Business and Marketing from the University of Texas in 1991.
Erin is a soccer fanatic, a dual citizen of Ireland and the United States, a Twitter fan (@erinclaire) and a pop culture junkie. Her two sons Connor and Patrick and her husband Steve keep her smiling, grounded and insanely focused on what matters.
Executive Vice President and Chief Marketing Officer
Oct 9, 2013 - Current (almost 3 years)
2013 - Current (over 3 years)
Board & Advisor Roles (3)Update
BBA, International Business and Marketing1991
|Jan 14, 2016||Digiday - Meet TV Land, SunPower and Caesars at the Digiday Content Marketing Summit|
|Nov 13, 2014||Gigaom - SunPower wants to be the Dell of solar|
|Jul 6, 2012||Tech Vibes - A Look at the Future of E-Commerce from Consumer 360 Conference|
|Dec 31, 2008||ZD Net - Dell shuffles management deck; Focuses on global units|
|Jan 18, 2002||ZD Net - PC makers squeezed by upscale sales|
|Jan 17, 2002||ZD Net - PC buyers taking the high road|