Erikka Arone is the VP of Business Development for Zong. She is responsible for partnerships with virtual goods and gaming companies to drive monetization and adoption. Erikka has broad experience in numerous high-growth social web and mobile businesses. She was at Six Apart, where she was responsible for distribution and product partnerships for TypePad. Before that, Erikka was the VP of Business Development at Snapvine (sold to Whitepages), where she helped grow the company to over 10 million users in a year and become one of the top 10 applications on MySpace. Prior to Snapvine, she led marketing at Flock, a social media web browser based on Firefox.
Erikka was the iPod Product Marketing Manager at Apple, and worked on the iPod mini, nano, and touch. She worked on gaming for iPod. She did product marketing, roadmaps, pricing, marketing frameworks, and product planning for the iPod line during its greatest growth period as the top grossing digital consumer product to date. Before Apple, Erikka was at Microsoft, and led consumer marketing for the Pocket PC and Smartphone, TabletPC, and Portable Media Player, a $40M business. She managed consumer channel, community, support, and guerilla marketing. She began her career in mergers and acquisitions at Donaldson, Lufkin & Jenrette, and in venture capital at Advent International. Erikka attended Stanford University, and the MIT Sloan School of Management.
