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General Information

Websiteamerican-novel.com
Blogsocialnomics.net
BirthplaceDetroit
Birthdate4/23/72

Degrees

University of Texas , MBA 1999
Michigan State University, BA 1994
Marketing

Former Companies

Head of Marketing - North America
Director of Online Marketing
Senior Marketing Manager
Online Marketing Manager

Web Presences

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Photo Credit

Erik Qualman

Erik Qualman

Erik Qualman is the Global Vice President of Online Marketing for EF Education (Lucerne, Switzerland). Qualman works out of the 850 person Cambridge, Massachusetts office.

Prior to joining EF Education, Qualman helped grow the online marketing and eBusiness functions of Cadillac & Pontiac (1994-97), BellSouth (1998-2000), Yahoo (2000-03), EarthLink (2003-05) and Travelzoo (2005-08). Qualman holds a BA from Michigan State University and an MBA from The University of Texas at Austin.

His book Socialnomics: How Social Media has changed the way we live and do business will be in stores August, 2009 (Wiley Publishing). He is a columnist for Search Engine Watch (www.searchenginewatch.com) and also maintains a social media blog at www.socialnomics.net.

Qualman has been highlighted in numerous publications including: BusinessWeek, AdvertisingAge, Forbes, Investor’s Business Daily, eWeek, Media Life, Direct Marketing News and Direct Response Magazine. He has also been interviewed on various radio and television outlets. Qualman is also a published fiction author.

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Last Edited 3/3/09

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