Eric Wahlforss is a co-founder of Berlin-based SoundCloud where he is currently directing product development and overall company strategy. His main interest lies in emerging web technologies and their applications. His love for music and background as an electronic music artist play key roles in his work on SoundCloud. Before moving to Berlin and starting SoundCloud he co-founded web consultancy network Strategy & Interaction in Stockholm and co-authored a book on trust in online social spaces. Earlier he worked as an interaction designer for location-based services company gate5. He can be found on the web at http://eric.wahlforss.com/ and physically in Berlin Mitte.