|Strathclyde University and Hong Kong Baptist University, MBA|
|Universite du Sud Toulon Var, BSc|
|CNED Rouen, BA|
|Advertising & Mass Communications|
Eric Vidal started his business career in France’s fashion industry. He marketed and launched a clothing line with his brother Gilles, and was soon featured in French Vogue.
Eric further honed his advertising & strategic planning skills at Euro-RSCG and FCA!, in Marseille and Paris. Career interests took Eric to Hong Kong, where he developed an expertise in cross-cultural trend analysis and founded his own branding agency.
In 2001, after eight successful years creating memorable branding campaigns throughout South-East Asia, Eric decided to come to New York City, where he joined the interactive advertising service agency, icube-newyork and co-founded the [321-GO] strategic network. Eric handles branding and integrated campaigns for renowned European & American agencies, including Carre Noir (Publicis), FCA! (Publicis), Euro-RSCG and Leo Burnett, as well as many Fortune 1000 clients. Currently advising the opinion graph platform Qwanz.com and the innovative Mobile Digital Display Advertising firm Planet Impulse. Eric is a world traveler, and memorializes his foreign adventures in short stories, video essays and photos.
Eric graduated with a double major in Economics & Advertising - Mass Communications from CNED-Paris & the University of Toulon-French Riviera. He also studied at the MBA joint program of Strathclyde University (UK) and Hong Kong Baptist University. He is a consummate art, design & automobile enthusiast.