A 20-year marketing veteran, Eric Holmen brings deep experience and powerful vision to his role as the leader of Silverpop’s marketing efforts. With a unique combination of superior strategy development capabilities and exceptional operational planning skills, Holmen is focused on helping Silverpop and its customers achieve new levels of marketing success.
Prior to joining Silverpop, Holmen was the senior vice president of the wireless division of The Marketing Arm, an Omnicom company. He also served as president of mobile marketing firm SmartReply and in leadership roles in consumer marketing at Sears and at marketing technology firm Catalina Marketing. In addition, Holmen has co-authored three books focused on mobile marketing.
Holmen earned a bachelor’s degree in management from the University of Redlands and an advanced certificate from Massachusetts Institute of Technology on Innovation and Strategy. He has been awarded four patents for marketing and technology process.
