Primary Role
Founder at evly
May 22, 1975

Person Details


Eric Edelstein is a Financial Analyst turned Serial Internet Entrepreneur, and occasional Angel Investor.

He has co-founded many of South Africa's largest Internet marketing & product companies such as the incuBeta group (Click2Customers, TrafficSynergy, & Yola) & the CrowdTech group (springleap & evly).

His latest Internet Startup provides software for organisations looking to constructively engage with their customers and employees -

Eric is passionate about all types of online marketing, but especially search marketing (pay per click & search engine optimisation), affiliate marketing and social media marketing.

He is based in Cape Town, South Africa, but spent the first half of 2011 living in San Francisco and Silicon Valley.

He speaks regularly at tech conferences, (he was president of the Ernst & Young Toastmasters club in Cape Town in 2010, and has achieved the "Competent Communicator" level in Toastmasters International) and writes for business & technology media.

Eric was included in Mail & Guardian's "Top 200 young people to have lunch with", and Old Mutual's "Top 36 South African young entrepreneurs".

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