Emily Scherberth is the Founder and CEO of Symphony PR & Marketing, Inc., a marketing and PR consultancy that creates strong thought leadership positions and drives revenues for early-stage startup companies. Emily has more than 18 years of experience developing marketing strategy, branding initiatives, product launches and media relations campaigns for both established brands and startups in the technology, digital media, Internet, sports and automobile industries.
Prior to launching Symphony PR & Marketing in 2008, Emily was the Vice President of the consumer technology practice at Allison & Partners where she oversaw the YouTube business. In addition to designing the reactive media relations response process for the online video leader, Emily provided internal communications support, strategic counsel and spearheaded major stories such as the “Best Inventions of 2006” and the “Persons of the Year” in TIME magazine.
Over the course of her career, Emily was a senior member of the country's most respected agencies where she performed award-winning work for high-profile brands such as Yahoo!, Citysearch, Match.com, Nike, Nestlé, General Motors, Ford, Mitsubishi Motors, Automobili Lamborghini, Hilton Hotels Corporation and Boost Mobile. Emily now serves as a mentor to Start Engine companies, is WOMMA-certified in social media marketing, and recently received her M.A. in Communication Studies from California State University, Northridge (with honors).
Emily is also a part-time professor at California State University, Fullerton and Loyola Marymount University (her alma mater) where she teaches upper division courses on marketing research, public relations strategy and social media.
For a complete professional biography, visit: http://symphonypr.com/about.htm