Efrem Zimbalist III is Chairman and CEO of Active Interest Media (AIM), a media company formed in 2003 to serve niche enthusiast markets.
Previously, Mr. Zimbalist was Chief Financial Officer of Times Mirror, a Fortune 500 company that published the Los Angeles Times, the Baltimore Sun, New York Newsday, the Hartford Courant, and several smaller newspapers. Through its Times Mirror Magazines subsidiary, where Mr. Zimbalist also served as Chairman and Chief Executive Officer, the company was a leader in sports publishing, with Golf Magazine, Yachting, Salt Water Sportsman, Popular Science, Field & Stream, TransWorld Skateboarding, and others.
Prior to joining Times Mirror, Mr. Zimbalist served as chairman and chief executive officer of Correia Art Glass, Inc., a family-owned business. He also spent five years with the management consulting firm of McKinsey and Co., in Los Angeles.