|Marketing, Business Management|
|Universidad de Antioquia, BA|
|Marketing, Business Administration|
Eder Holguin is a tech savvy, out-of-the box player in the dynamic online marketing industry. With nearly a decade of industry expertise, he has an in-depth background in operations, sales and marketing. His clients range from brand name Fortune 500 companies to innovative start ups.
Eder is currently CEO of Ideal Media, a content discovery platform he founded recently.
With offices is New York, London and Brazil under development, Ideal Media is a content discovery platform that attracts responsive audiences, engages them with unique content and amplifies messages through our interactive channels; allowing advertisers to speak directly to their target audience.
Previously he served as Chief Revenue Officer at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing. Virtual Fan Network connects Athletes, Fans and Brands via Social Media, Display and Mobile.
Eder served as Chief Revenue Officer at Integrate.com.
Prior to joining Integrate, Eder founded OnDemand Research, which later became part of XL marketing, where he served as Vice President of Interactive Marketing. He also co-founded Iron Traffic, an online lead generation and advertising network that started with three employees in March of 2003 and was featured in the 2009 Inc 500 listing of fastest growing private companies in the US.
Previously, Eder served as a Director of Sales for Media Whiz, an online marketing company specializing in lead generation and affiliate marketing services. He spent five years Executive Manager for Equifax Marketing Services, where he specialized in working with market research companies. Eder also served as a Director of Sales for Sweepsclub.com, Naviant.com, Bay9.com and R.H Donnelley.
Eder has extensive experience in new product development and marketing, particularly in the online industry. He has built and executed numerous online panel development platforms, including projects for internetsurveypanel.com, thenetpanel.com and ECNResearch.com.
A significant player in the online industry for the past 12 years, Eder has a combined 15 years of experience in sales and marketing. He is currently active in the online industry speaking circuit and serves as an executive advisor to several privately-held companies. He is also an active investor in small new technology and real estate ventures.