Dyke Hensen has been at the forefront of Business Intelligence software for over 20 years. Prior to joining PivotLink, Dyke held several high-level positions at Business Intelligence companies including SPSS, Hyperion Solutions, and Arbor Software. Most recently, during his tenure as senior vice president of marketing at SPSS, Hensen and his team created the predictive analytics category by combining traditional Business Intelligence with advanced discovery, predictive modeling, and data mining techniques to create a new class of predictive applications. Hensen held several management positions at Arbor Software, a pioneering Silicon Valley BI company that created the â€œOLAPâ€ market segment. Arbor Software merged with Hyperion Software and was eventually sold to Oracle Corporation for over $3 billion. After the merger, Hensen was promoted to chief product officer at Hyperion Solutions, where his teams were responsible for product development and product marketing. Hensen helped grow the company to over $650 million in annual revenues.