Dominic has been a leader in the branded entertainment field for over fifteen years. He recently partnered with music industry leader Coran Capshaw ( ATO Records, Redlight Management, Music Today, etc) to form GreenLight, an entertainment media and marketing company. Previous to GreenLight, Dominic led the Entertainment & Integrated Brand Marketing Group for TBA Global, a major branded content producer and marketing agency for Fortune 1000 companies including InBev, SAP, Chase, Nestle, Nike and McDonald’s., as well as having headed Universal Music Group/IGA’s Strategic Marketing team. While at UMG Dominic helped develop music-driven marketing strategies for major brands including Coca-Cola, XBox, and Apple and aided in the creation of tie-ins between artists and brands such as Sting/AOL Broadband and the innovative Black Eyed Peas/Apple iTunes campaign launch. Dominic led UMG’s participation in the launch of Coca Cola Classic’s successful integrated marketing program for its “Real” campaign. Dominic has also served as EVP of Mandalay Branded Entertainment, a division of Mandalay Entertainment Group, where he conceived and produced 65 episodes of the award winning “Go For It” series on ABC Family. He is the founder of The McSand Group ( before its acquisition by Mandalay), as well as the Menâ€™s Guild for Childrenâ€™s Hospital Los Angeles.