Entrepreneur of fashion industry, advertising and technology, had launched in 1991 in Brazil the Gasoline Blue jeans. The first brand to sell products to his franchisees exclusively by internet, since 1995. We sold more than five million pieces of clothes by internet till 2005. At this time, his core business is to put in work a global social net www.spiritin.com, with the focus in “Idols never die”. A global social net to tribute people that passed away.