Dinesh Gopinath is head of Analytics at Mullen, an ad agency (a subsidiary of the InterPublic Group). Gopinath was formerly Chief Solutions Officer of ChoiceStream. He leads algorithmic planning and implementation, ensuring and improving the effectiveness of ChoiceStream’s technology. Prior to ChoiceStream, he was a Partner in the Customer Strategy practice at Mercer Management Consulting in Boston. Before Mercer, Mr. Gopinath was a member of technical staff at US West Advanced Technologies. He is an expert in consumer choice modeling and is involved in the development and application of state-of-the-art choice modeling techniques. Mr. Gopinath received an undergraduate degree in Engineering from Indian Institute of Technology Madras, and Masters and PhD degrees from the Massachusetts Institute of Technology.
