Diego Berdakin is the President of BeachMint, the Santa Monica based social commerce company he co-founded in July 2010 with Josh Berman. Backed by New Enterprise Associates, Trinity Ventures, Accel, Anthem, Scale & Goldman Sachs, BeachMint operates six direct to consumer sites that each offer exclusive product designed and curated by a celebrity and a style expert through a subscription shopping model.
BeachMint launched their first brand, JewelMint, with Kate Bosworth and celebritystylist, Cher Coulter, in October 2010, StyleMint with Mary-Kate Olsen and AshleyOlsen in July 2011, BeautyMint with Jessica Simpson and celebrity skincare expert, Nerida Joy, in October 2011, ShoeMint with Rachel Bilson and celebrity stylist, Nicole Chavez, in collaboration with Steve Madden, HomeMint with Justin Timberlake and interior designer Estee Stanley in May 2012, and intiMINT with Brooke Burke-Charvet in June 2012.
Previously Diego was the Executive Vice President of Strategy and Product at Slingshot Labs. Slingshot Labs, a division of News Corporation, is a web incubator dedicated to building new Internet companies. In this role, Diego was co-head of the incubator responsible for Product, Strategy and Marketing.
Diego is a serial entrepreneur who specializes in building business from the ground up. He has taken an innovative approach to many established business ideas, adapting them to shifting technological paradigms. Diego co-founded a Los Angeles based internet incubator, MD Capital, where he helped incubate successful start ups – notably serving as president of iEscrow.com and Chairman of Bzzing, inc.
Berdakin holds a Bachelors of Science from Northwestern University in Political Science with a specific interest in campaigning on the social web.