|San Jose State University, B.A.||2011|
Prior to AdRoll, Dexter Hart managed Zuora’s global demand generation programs, specifically their marketing automation (Marketo), lead funnel, email nurture tracks, social media analytics & webinar campaigns. Dexter creatively ran a holistic demand generation program across the globe that included 10-12 webinars per quarter, and showed his dedication by working often at odd hours of the night for Zuora’s EMEA and ANZ teams.
Received the 2013 Marketo Champion Award for Marketing Automation Expertise
Outside of work Dexter has a strong passion for guitar.
Specialties: • Digital marketing, online prospect engagement and acquisition • Demand generation, demand strategy, content marketing • Persona development, content mapping, content strategy • Product marketing, go-to market strategy, positioning • Social media marketing, inbound marketing, SEO • Webinars, Email, Segmentation, A/B Testing • Lead nurturing, lead scoring, marketing automation • Salesforce.com, Marketo, WebEx, Netsuite, Twitter, Facebook, Youtube, Linkedin, • Team building, Program Management, Pipeline Analytics