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University of California, Berkeley, B.A.
Economics

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VP Products / Founder

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Founder

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Derek Merrill

Entrepreneur and innovator of new digital advertising models – by mobile, voice, or online. Specific experience in designing and implementing v1.0 advertising applications on mobile media.

Currently founder and VP Products at MoVoxx. MoVoxx is a premium mobile ad network that leverages SMS messaging – the widest reach media channel on mobile phones – as an effective entry point to interactive mobile media experiences.

Prior to MoVoxx, co-founded Infreeda. Chief architect for Infreeda’s ad platform that enabled targeted audio placements within a “411” information voice call. Infreeda was acquired by AT&T (NYSE: T) as the basis for 1-800-YellowPages.

Degree in Economics from the University of California, Berkeley attending as a Bill Gates Millennium Scholar. Holds several patents in methods for hyper-targeting ads on SMS and mobile internet.

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Last Edited 4/26/09

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