In 2001 five years before the iPhone, Derek founded one of the first companies in the world that recognised the power of mobile devices for connecting consumers, brands and mass media. Alongside his brother Geoffrey he started The Hyperfactory as an agency that creates strategies and builds mobile applications, sites and consumer experiences for brands like Coca Cola, Kraft and Intel. It is the most awarded mobile agency globally and was listed by Entrepreneur Magazine as one of the Top 100 Brightest Ideas of 2010 and Brandweek’s 10 Biggest Ideas of 2008. Meredith Corporation (NYSE:MDP) acquired the company in 2010.
In 2011 Derek was named to the ‘Silicon Alley 100’ of the most influential technology people in New York as well as a World Class New Zealander and Sir Peter Blake Trust Leader. In 2010 Derek was named a New Zealand Herald Business Leader of the Year and in 2009 the Ernst & Young ‘Young Entrepreneur’ of the Year in New Zealand.
Currently he is an angel investor and Director of a number of purpose-driven start-ups including Booktrack, BigLittleBang as well as Chairman of Snakk Media. He sits on the Board of Directors of the Young Ambassador unit of one of the world’s largest microfinance organizations, Opportunity International; is a Trustee of the Arts Foundation of New Zealand; and is a Founding Advisor to the Association for Promotion of Electric Vehicles of New Zealand.
Derek is the founding CEO of The B Team alongside Sir Richard Branson and Jochen Zeitz as Co-Chairs. The B Team is a plan with a single purpose: to make business work better by shifting the focus from just financial gains, towards environmental and social gains as well.