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Demet Mutlu is the founder of online Turkish e-tailer, Trendyol. Since its establishment in June 2009, Mutlu has raised over $50 million in external funding from venture capitalists Tiger Global and KPCB. As the first Turkish entrepreneur to receive an investment from KPCB, Mutlu has become internationally recognised for her business acumen, and in 2011 was listed in Fortune Magazine’s list of ""Most Powerful Women Entrepreneurs.""

Following her graduation from New York City University, where she obtained the highest GPA in the economics department, Mutlu undertook a number of brand management positions with companies such as Altria, Proctor & Gamble and Reckitt Benckiser before pursuing an MBA at Harvard Business School in 2008.

Inspired to start Trendyol after a family holiday in Turkey, Mutlu dropped out of the MBA programme, bootstrapping $300,000 of her own funds to launch the fashion... See More

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