Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), an online community for all of the world’s shopping. Wanelo is democratizing and transforming the world’s commerce by reorganizing shopping around people. It brings together all stores, products and people into a single social platform.
Originally from Siberia, Deena launched her first web startup straight out of college, only to learn that she loved designing websites, but knew nothing about design. She then pursued user experience design working for a social network and later established her own design agency.
After realizing the need for a radically different shopping experience that empowers the individual, Deena launched Wanelo in late 2010. Today, Wanelo is an advertising-free shopping environment with hundreds of thousands of stores and is a growing movement of millions of people.