Deborah is co-founder of Soya Marketing (aka Sit on Your Ass Marketing).
She has applied her social media wizardry to create a Facebook strategy for Opus Hotel Group, to launch a hot Montreal restaurant and to manage sticky issues for companies dealing with controversy. She has guest lectured at Simon Fraser University and the British Columbia Institute of Technology.
Deborah’s marketing background includes more than a decade at some of Canada’s leading agencies including National PR and RMG Connect. She’s worked on big-name accounts such as Molson, Telus, Vancouver General Hospital and VanCity. She was also a marketing Director for Biolytical Laboratories, a BC-based company that produces a rapid HIV test.