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Yale School of Management, MBA 2005

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David Greenbaum

David had been following a pretty conventional career path for a Westchester, NY native. He attended Brown University, worked at Goldman Sachs, went to Yale School of Management, worked at a small venture capital firm and then settled into a job doing corporate strategy at an IAC company.

But, the whole time he was looking for the right opportunity to found a startup. The key catalyst for David’s aspiration was teaming up with Rob Lenderman, who has a rare combination of technology expertise and marketing savvy.

BoostCTR combines David’s interests in applied psychology and crowdsourcing. When not working on BoostCTR, David loves playing basketball, trekking through the mountains, and buildin’ stuff.

Recent Milestones



Interview with Robert Scoble

Added: 1/22/13

SES Interview

Added: 1/22/13


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